Frinkelbean 0 Posted April 26, 2005 Share Posted April 26, 2005 What is the purpose of this? >>>>>>>>>>>>>>>>>>>>>>>>>>> Microsoft launches major Windows XP ad campaign Microsoft Corp. on Monday launched a 15-month advertising blitz touting the 4-year-old Windows XP operating system. The company (NASDAQ: MSFT) isn't saying how much it will spend, but calls it "one of the largest and longest marketing campaigns in the Windows brand history." A total of 51 television ads, 39 print ads and 250 online ads were developed for the campaign, which began in the United States Monday and will follow internationally in Australia, Canada, France, Germany, India, Italy, Japan, Korea, Netherlands and the United Kingdom, according to a release. Microsoft said McCann-Erickson led the design and collaborated with other McCann agencies, including MRM Partners in San Francisco and Momentum Worldwide in San Francisco and St. Louis. Microsoft's Windows XP has been on the market for four years, and was originally launched with a four-month campaign costing $200 million. The new Longhorn operating system is expected to be released in 2006. Link to post Share on other sites
maoriboy 0 Posted April 26, 2005 Share Posted April 26, 2005 IM guessing its to restore confidence in a brand that has been hammered recently by lawsuits and allegations of unfair trading practices. Also I think they are rolling out some kinda cut-down version of Win XP in some countries. The market leader wants to stay just that....and its not like they dont have the money to do it Link to post Share on other sites
mfurmane 0 Posted April 26, 2005 Share Posted April 26, 2005 Isn't Apple expected to be releasing some new operating system or something soon too? Link to post Share on other sites
BagOfCrisps 24 Posted April 26, 2005 Share Posted April 26, 2005 They want to gloat about their evilness. And of course people will go out and want very much to buy XP. Who does that anyway?? Doesn't it just come with what you buy for the vast majority? Link to post Share on other sites
bobby12 0 Posted April 26, 2005 Share Posted April 26, 2005 well what else would you run? Linux? Or get an Apple? No thanks. Link to post Share on other sites
bong 0 Posted April 30, 2005 Share Posted April 30, 2005 Indeedy about the new Apple It's called Tiger http://ptech.wsj.com/archive/ptech-20050428.html Link to post Share on other sites
sanjo 2 Posted April 30, 2005 Share Posted April 30, 2005 I've never used an Apple OS. What's it like? Come on, now's your chance! Link to post Share on other sites
snowbender 3 Posted May 1, 2005 Share Posted May 1, 2005 And it looks like Apple have a bit of a problem on their hands with "Tiger" http://story.news.yahoo.com/news?tmpl=st...erdirectlawsuit Link to post Share on other sites
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