Good morning from Madarao.

Well, here we are on the last day of the winter season at Madarao. The season has come and gone way too fast (as always), but I have had a blast (as always).
At the end of today the lifts on our mountain will be able to take a well-earned rest.

It has been a bit of an odd last day really as we have seen some very changeable weather conditions. But that doesn't matter now. And the snow that might fall in the few days doesn't really either; not for Madarao anyway.

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I hope that you enjoyed Madarao if you came here. And I hope that you enjoyed my reports and found them to be useful. The daily reports will be back for next season of course.

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In early May we will be posting an 'end of season' look back and wrap-up report on each of the Now reports on SnowJapan, including this one.

So see you again in early May for that wrap-up.

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Remember, if you are still up for it there are ski resorts in nearby Myoko, Nozawa and Shiga Kogen that plan to remain open through until early May.

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A message from SnowJapan.com

** Added to this report on 6th May 2019 **

This message is being posted on all the daily Now reports on SnowJapan.com at the end of the 2018-2019 season. All archived daily reporting from the 2018-2019 season - as well as previous seasons - can be found using the links at the bottom of this page.

Thank you very much for using SnowJapan.com and reading our daily reports. We hope you have enjoyed them and found them to be a useful resource guiding you through the Japanese winter season.

This year marks 20 years of SnowJapan and to celebrate we might just enjoy a special cake on our birthday in September. We are happy to report that during the 2018-2019 season more people than ever have been using the site.

Our daily reports are an important part of what we do. Looking back, since 1999 we have published over 25,000 daily weather and snow reports, and over 2,000 reports during the 2018-2019 winter season alone.

We would like to take this end-of-season opportunity to answer some questions/comments that we receive, as well as making some important points about what we are and what we stand for.

* Regular readers may recognise some parts of this message from last year – but many of the same points still apply!


SnowJapan.com is not a ski resort or a travel agency or a tour company or a hotel or a ski school

SnowJapan.com is an independent website that publishes independent information about winter sports in Japan.


Our snow reports are not official ski resort reports.

Our daily reports are not funded by or sponsored by or influenced by ski resorts (or any other business).


The integrity of our reporting

This remains very important thing to us. We advise the people who write our reports that it is fine to get excited about excellent snow conditions. Luckily for us, there’s usually lot of great snow conditions in Japan! But at the same time, it is essential that our reports are clear and honest about things when they are less exciting - like when it is raining, or when there is a lack of fresh snow. Such reporting is not ‘being negative’. It’s reporting what is being observed, even if none of us particularly like it.


SnowJapan is not here to sell you anything

There are a few things that make SnowJapan.com unique.

We are not trying to convince you to visit any one region of Japan.
We are not asking you to book accommodation.
We are not asking you to join tours.
We are not asking you to book ski lessons.

In fact, we are not asking you to buy or book anything... we don’t have anything to sell.

What we are here to do is provide good independent information from around Japan. And the way we run things means that we are free from the inevitable pressures of having to sell and market products or services.


There is increasing pressure to hype things up

Some people do take issue with our position regarding snow reports – especially when snow conditions are less than perfect. At times we are asked by some businesses to avoid some less palatable truths and to sugar-coat conditions. To perhaps report more snow than we observe. To not report rain when it is raining (…maybe just ignore it). That kind of thing. Some even get annoyed with us when we refuse to do those things.

We truly love being able to keep out of local ‘politics’ and having to always be wary of sales and marketing issues – we wouldn’t have it any other way - but unfortunately, with the ‘inbound’ market becoming increasingly competitive every year we see this kind of pressure becoming more prominent.

In our reports we make a point of avoiding cheesy marketing words. We avoid endless Superlative Adjectives In Capital Letters. We avoid unrelenting ‘epic conditions!’ style descriptions in our reports. We find that kind of ‘reporting’ to be really cringeworthy.

You will be able to tell when our reporters are genuinely excited by conditions. And because it is genuine, you’ll know that the conditions at that time are worthy of real excitement.

We believe that most people reading the reports appreciate this approach. And to those people - don’t worry, we won’t be changing it!


Comment: “I disagree with your observed snowfall’ numbers”

The ‘observed snowfall’ that we publish on each of our reports is the amount of snowfall that our reporters see with their own eyes every day.

It is taken from close to base area levels.

Why base areas?

Because that is the only place where a reliable measurement can be taken on a consistent basis every day throughout the season.

Does more snow fall at higher elevations on mountain than at base? In most cases, yes, absolutely. And in some regions/resorts, there’s way more snow up there than at base.

That is one reason why you need to read the reports and not just look at that number.

Within the text of our reports we do our best to report any fresh snowfall data that the ski resorts themselves are reporting from the mountain each morning as well as any other personal observations. That is one reason why we generally wait for that information to be available before posting reports in a morning.

It would be impossible for us to report our own observations from ‘higher up’ every day of the season for several reasons. Such reasons include the ability to get up to the top of the mountain every morning (lifts might be closed some days, we might be busy); where exactly might such measurements be taken from?; how would we go about measuring ‘fresh snowfall’ over the period of 24 hours at a difficult-to-reach location? Things like that.

Remember, we’re not operating the ski resorts.

So, the only place that we can reliably and consistently report from every single morning is base.


Comment: “You under-report snow!” or “You over-report snow!”

(Yes, we get both of those!)

All we can say to this is - our reporters simply report what they see.

If you are in one of the areas covered by our reports, you may well disagree with the snowfall number that is shown in our reports on any particular day. More - or less - snow may fall in places that are even close-by to where our measurements are being taken. Microclimates and the like. That can’t be helped.

All we can say in response to this (accusation) is that our reporters report what they see and measure themselves. Our measurements are coming to you consistently from the same spots every day, generally very close to ski resort base lifts. And they are being reported by the same trusted individual who is not inclined to exaggerate.

Again: the observed snowfall numbers are not being measured from mid-mountain or upper-mountain.

Every year we review the situation for each report in an effort to keep on improving - and we will once again be doing the same this year.


Comment: “Your reports are useless for my epic backcountry adventures and avalanche studies”

Sorry about that. But we do not claim that our reports provide detailed daily back-country information or scientific avalanche data.


Comment: “Why don’t you report more about actual quality of the snow?”

Different people have greatly different expectations and different points of reference when it comes to snow conditions. That includes the individuals who post our reports.

So, unless things are indisputably excellent or indisputably rubbish, we feel that it is best for us to avoid concentrating on that kind of subjective personal opinion in our reports.


Comment: “Why is there more snow being reported on the ‘A Now’ report than ‘B Now’ report?”

That will be because more snow is being observed at base in ‘A’ than in ‘B’. It really is as simple as that. Snowfall at higher elevations will surely often be a different matter - so please read the individual reports for details beyond the numbers.

And for that reason...


We highly recommend that you DO NOT compare the base snowfall numbers between our different Now reports

We understand the temptation to directly compare numbers between the different regional reports. However, we highly recommend that you do not do that.

If you must though, be sure to look beyond just the headline numbers. Observed base snowfall is far from being the full story. There is so much more beyond those numbers.

Some regions simply get less snow at base areas than other regions. That does not mean they get less snow at the top of the mountain.

If you are contemplating visiting one of the regions covered by our reports, we highly recommend that you spend time looking beyond the headlines and read the full reports - including our archive reporting from previous seasons. Only that way will you get a true and more detailed picture of what is happening and get an idea of how the snow falls in each of the regions and what to expect on-mountain.

Unfortunately, we cannot help it if some people do not properly read our reports. Or mis-interpret and mis-quote them. (Please don’t do that).


Comment: "Why don’t the SnowJapan.com daily reports appear earlier each morning? I’m already on the lift at 8:30am."

If we owned or operated a ski resort, we would make it a high priority to post snow reports very early each morning. We would report how much new snow has fallen on the upper slopes and base, weather conditions, lift operations and snow depth. We would also have multiple and meaningful webcams pointing out to locations around the resort. And we’d make sure that those webcams were backed up with adequate bandwidth to keep them working properly. We think it is probably reasonable to think that ski resorts might ideally be doing the above things for their customers.

But... we do not own or operate a ski resort.

The fact is, a fair number of Japanese ski resorts only post their morning information updates after 8am - and in some cases, it is later than that.

Our daily reports are generally a mix of observed snowfall data, observed weather conditions, personal comments about what is going on - as well as information/data that has been manually checked from official ski resort sources each morning. This is all in the interest of creating interesting and reports that are as detailed as possible.

If we posted our daily reports much earlier than we currently do (for example at 7am or before), they would more than likely be missing what we consider to be important information. For example, we would often not be able to include things like how much fresh snow the ski resorts are reporting, or news of any ski lift disruption at the start of the day.

People who are lucky enough to already be at a ski resort and preparing to ride the first lifts of the day can get a good idea of weather conditions by taking a look outside the window when they get up, asking accommodation staff and/or perhaps checking out official resort sites etc. If we posted our daily reports mostly for the benefit of those lucky ‘first lift’ people - who probably only account for a very small percentage of the total number of people reading the reports each day - they would not be as good or detailed as they are.

We feel that our way makes for better all-round reports and a more complete overview of the season.


Please remember, real people with good intentions are writing the reports

There is a lot of time and effort involved in creating the reports every morning. In particular, the reports that cover wider areas - for example Niseko, Hakuba, Yuzawa - take quite a bit of time to put together every morning. Lots of information needs to be checked, data needs to be updated, the report needs to be written and then checked...

The people who are posting these reports are not ski resort employees doing this as part of their job. Our reporters probably need some coffee before posting and toast in some cases. They may need to dig themselves out of their home if it is snowing heavily. And they may also need to see to any number of circumstances and random complexities that life throws at them on any given morning.

So please keep all that in mind.

Each Now daily report is written by a different person. Each are based in the area that is being covered. In most cases, they have been there for quite some time. We purposefully don’t say who they are, not least because some of them would very much prefer to remain anonymous.

It is natural that each report will have its own personality and character. Some of the reports are longer than others; some are shorter; some are more humorous; some cover one ski resort; some cover a much wider region.

Posting a report every single day for over five months is a considerable commitment and a real responsibility. And remember, the people posting the reports are real people who have their own lives and sometimes circumstance might get in the way.


Comment: “Why do ‘official snow depth’ numbers often not correspond with how much snow is being reported as falling?”

In our Now daily reports, the ‘official snow depth’ data is information that the ski resorts themselves publish. We gather that information from official sources to be shown on our reports.

Different ski resorts in Japan report their ‘official snow depth’ number from different places. For some ski resorts, it is being measured at the top of the mountain. For some ski resorts, it is being measured at the base area. For other ski resorts, it is being measured at other locations. Bottom line - there are no consistent rules regarding where resorts take their snow depth measurements. And what they report is of course totally out of our control.

What about daily fresh snowfall? Somewhat frustratingly, many ski resorts in Japan do not actually publish a ‘new snowfall’ number on a consistent daily basis from the same spot each day. It would be great if they did. And even when they do publish such a number, the ‘official snow depth’ number often doesn’t often rise by a corresponding amount.

There are a few reasons for that:

Snow is always melting and compacting; groomers, skiers and snowboarders compact it; prevailing weather conditions and temperatures have an impact on how that is happening; wind blows snow around. Nature happens.

It is also worth noting that some Japanese ski resorts sometimes seem wary of reporting huge amounts of snowfall. This may be hard for some of you to believe, but ‘too much snow’ all at once is thought to scare away the Japanese customers. Some Japanese ski resorts would prefer not to add 50cm in one day - even if that much snow actually fell overnight.

Some ski resorts may also just not update their snow depth number regularly - simple as that!

So, in reality the snow pack (the ‘official snow depth’) will be changing way more than most ski resorts actually publish.


Finally...

We do not claim that our reports are perfect.

We do not claim that our reports should be viewed as ‘definitive’.

We do not claim that our reports provide detailed backcountry and avalanche information.

We do however put a lot of time and effort into putting the reports together every day and we feel a real responsibility to get things as right as possible.

While we are aware that we will never be able to provide reports that satisfy everyone, we are always keen to hear on how people feel we can further improve things. And it’s always very nice to hear from friendly folk who just want to say hello and pass on some friendly comments as well. If you want to contact us, please do so using the form here:

** Contact SnowJapan.com

Sorry, but we are not able to answer individual questions about ski resorts, accommodation, ski lessons, transportation, etc. And we never respond to rude people.

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Keep an eye out for further improvements to the site over the coming months. You may have already noticed our new Q&A Community area that went online in March. We will be busy with a number of other things over the next six months.

If you use and enjoy SnowJapan.com, please do let your friends know about us. And if you know of an accommodation or business that might be interested in having a presence on our website, do let them know about us too. We appreciate the support!

Thank you and enjoy the summer.

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Our daily reporting will be back in the autumn in the run-up to the 2019-2020 winter season.