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Over summer I was eating breakfast one day, as you do, and noticed on my mums box of Weetabix a freephone number. It was inviting readers, no doubt Weetabix fans, to give them a call. Presumably to talk about Weetabix. This just sounds so funny. I meant to give them a ring for fun and see what they said. Perhaps they could give me some good Weetabix-eating tips. Anyone ever done that?

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The reason I am remembering this now is this:

 

FOOD shoppers could really do without the pictures of chubby farmers and the word 'classic', according to a new survey.

 

Research by the Institute for Studies found that 94% of shoppers would prefer it if the writing on the packets described the contents rather than consisting of a multi-coloured pie chart and an invitation to call the manufacturer's customer feedback line 'just for a chat'.

 

Professor Henry Brubaker said: "Given that most food is purchased in the cavernous strip-lit hell of a supermarket, most consumers want to get their goods and flee as quickly as possible before they are swamped by the overwhelming desire to commit suicide.

 

"They do not give a badger's tuppence about the detailed nutritional information, or whether their selections are endorsed by Soil Association, Flat Earth Society or the Bavarian Illuminati.

 

"Similarly they are unimpressed by pictures of craggy-faced farmers in cable-knit jumpers with the accompanying revelation that 'Paddy knows each one of his cows by name and reads them poetry by moonlight'."

 

He added: "Many also wonder why the cheapest, least remarkable tomatoes cannot be labelled as 'Tomatoes' instead of 'Classic Tomatoes', 'Just Tomatoes' or 'Simply Tomatoes'.

 

"It would make a bit more **** sense really, wouldn't it?"

 

Shopper Emma Bradford said: "Apparently my muesli was 'hand-crafted with 100% pure love'.

 

"Sometimes I'm not even sure if I love my children, so I would say that this level of devotion to some dry, inert flakes and a pinch of small, disappointing raisins is somewhat unusual.

 

"I still bought it though, didn't I? I am so **** up."

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Originally Posted By: pie-eater

"Sometimes I'm not even sure if I love my children, so I would say that this level of devotion to some dry, inert flakes and a pinch of small, disappointing raisins is somewhat unusual.
rollabout
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I think I remember someone discussing that on here a while back - they used the helpline to ask about allergies or something.

 

But it might be useful for recipie tips too. wink

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