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Ogawa - 'the most beautiful village'


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I see that the organisation is called 日本で最も美しい村 but the English on the board says "The most beautiful village", which is of course some claim.

 

Always wondered when I go through Ogawa on the way to Hakuba.

 

What exactly is amazing about it? Pretty area for sure, I suppose, but I'm not seeing what would make it special.... is there something hidden for those of us just zooming through on the main road?

 

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