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I suspect they have used the alternative definition of the word "billing"

 

1. the relative position in which a performer or act is listed on handbills, posters, etc.: A star usually receives billing above the title of the play.

2. advertising; publicity: The show was a sellout weeks ahead of the opening because of advance billing.

 

however, its a bad bit of advertising if it can be intepreted in such a bad way

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