A new year message from SnowJapan

[SnowJapan 178]

The following message has been posted on each of our daily reports on 1st January 2024

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Happy New Year

2024 is SnowJapan's 25th year. A quarter of a century! 

I still remember first putting together a simple webpage version of the printed guidebook I had made introducing the ski areas in Yuzawa and Myoko here in Niigata Prefecture in the mid-to-late 1990s.

So much has happened since then, of course, including about six major site redesigns.

So much has changed, including the site's dramatic increase in size, scope, and usage. 

Also, the 'inbound market' has become a thing. Believe it or not, it really wasn't back then! (Side note: it still isn't noticeable at many local remote ski areas, so there is still much of that kind of adventure left if you want to find it).

Many of you might also remember the Forums. They were a lot of fun and proved valuable for many, but unfortunately, they became something of a burden behind the scenes. From our position, while the decision to turn them off in November 2014 was tough at the time, it proved to be the correct one and significant for the well-being of the site (and to the benefit of its wider audience) as a whole.

Then, there was the more recent period when COVID abruptly halted international travel. It was, of course, a problematic, worrying and uneasy time for everyone. SnowJapan continued to operate and be updated as usual throughout that period. Site usage stats show that many of you were still reading our reports from overseas, even if you unfortunately couldn't visit Japan.

I took that quiet period to start SnowJapanHistory in 2020. Since I first came to Japan, I've always been interested in the ski areas in my region and beyond. And I had often wondered what to do with information about ski areas that closed (and indeed ones from much further in the past). Simply deleting that information from SnowJapan and wiping it from memory seemed wrong. Still, there wasn't really anywhere appropriate within SnowJapan to keep that information. Starting the history project and discovering the many fascinating stories really took my interest in the history of skiing in Japan to a new level and has given me a new appreciation for the whole subject. (There have been many fun trips to take photographs of locations, too).

That project also helped inspire some aspects of the latest SnowJapan redesign launched in 2022.

But for all the things that have changed, some things have stayed the same.

The most important is this website's basic concept, focus, and values that keep it on track. SnowJapan enjoys being 100% independent. We don't have any obligations to anyone in how we run things. No one has any influence over our content. Also unchanged is that we are not here to persuade you to visit Japan (though many people have told us how they came to Japan after using the resources on SnowJapan).

The ongoing aim is to offer trustworthy and honest information and almost to be a countermeasure against all the hype and marketing messages (not to mention a fair amount of incorrect and misleading information) that are out there. If anything, that outlook actually becomes more stubborn as time passes.

I want to take this opportunity to sincerely thank the trusted reporters who tirelessly provide our daily updates throughout the winter. Doing it every day for 5+ months is a big ask, and with so many people reading them, it's a real responsibility, too.

Also, a thank you to everyone who has been friendly towards and supported SnowJapan over the last two and a half decades.

SnowJapan is a year-round (and essentially never-ending) project. There is always something to update and something to try and improve. We love doing what we do and as long as it's fun... here's to the next however many years!

Back to this season, and while it got off to a promising early start in some regions, it has since (generally) slowed down as we wait for the Japan-like heavy snowfall we all love. It's still relatively early, so hopefully, the snowfall will come soon and be consistent through the season.

Thank you for reading, and all the best for 2024, wherever you might be reading this from. If you visit Japan this winter, we hope you return home with fine memories of the country.