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Hungry Jack's IS Burger King......is it not? I was told that the reason its called Hungry Jack's was that some guy registered "Burger King" in Australia as a trademark before the Real Burger King had 1st come to Oz. When they did appear he tried to get them to pay a lot of money to use the name, to which they said no thanks and used Hungry Jack's. The burgers are the same, Whopper is a BK trademark

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  • 2 weeks later...

Sorry, been off-line for a while. The wikipedia article clarifies -

Quote:
When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe 's' forming the new name Hungry Jack's. The first Australian franchise of Burger King Corporation was established in Innaloo, Perth on 18 April 1971, under the auspices of Cowin's new company Hungry Jack's Pty, Limited.
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