Cupid Valley is a ski and snowboard resort located in the south-western region of Niigata Prefecture, geographically between the famous Myoko and Yuzawa-Minamiuonuma regions of the same prefecture.

The often deep powder conditions and some unique looking scenery looking north towards the Japan Sea coastline are popular with people coming from afar. The Ski Center at base covers all your needs for a day or more on the slopes with restaurants, rental and lessons available and the public 'Yukidaruma Onsen Kubikino' onsen hot spring baths are popular. There are a few pensions nearby for people wanting to stay overnight.

A brand new Number 2 quad lift opens for the 2025-2026 season, opening up new terrain this season - including some tree run courses at the top. Check out the new map above and see the information page on SnowJapan for more details.

Full ski and snowboard rental facilities are available as well as a selection of food options on the mountain.

Lift Tickets 2025-2026

1 day:

5,600 yen (adults); 3,200 yen (elementary); 4,200 yen (high school)

5 hours:

5,000 yen (adults); 2,800 yen (elementary); 3,800 yen (high school)

12:00pm-4:00pm:

3,500 yen (adults); 2,000 yen (elementary); 3,000 yen (high school)

Night skiing (4:00pm-8:00pm):

2,000 yen

Single rides:

3,000 yen (4 ride); 7,000 yen (11 rides)

Season ticket:

40,000 yen (adults), 20,000 yen (student; 6-16 yrs)

Getting to Cupid Valley

By public transport

From Tokyo Station to Echigo Yuzawa Station using the Joetsu Shinkansen bullet train.

From Echigo Yuzawa Station to Mushigawa Ousugi Station using the Hokuhoku-sen line. A taxi from Mushigawa Ousugi Station takes about 15 minutes.

By car

Cupid Valley is located in Joetsu city in the south-western region of Niigata Prefecture.

• 60km from Muikamachi IC on the Kanetsu Expressway

• 33km from Kakizaki IC on the Hokuriku Expressway

• 33km from the Joetsu IC exit of the Hokuriku Expressway

• Free parking is available.

More information:

• Website

• Information on SnowJapan