Resort Spotlight: Cupid Valley (Joetsu, Niigata)

Cupid Valley
Joetsu City, Niigata Prefecture

Season planned dates:
Mid December 2018 until late March 2019
** 6 day snow & weather forecast **
** Official website **

Cupid Valley is a ski and snowboard resort located in the south-western region of Niigata Prefecture, geographically between the famous Myoko and Yuzawa-Minamiuonuma regions of the same prefecture. With a gondola lift and a 4km long course, the often deep powder conditions and some unique looking scenery looking north towards the Japan Sea coastline are popular with people coming from afar. The Ski Center at base covers all your needs for a day or more on the slopes with restaurants, rental and lessons available and the large public 'Yuki-no-yu'  onsen hot spring baths are very popular. There is also accommodation available by the base for those staying longer including the Cupid Valley long house hotel and ryokan.

The region is known as 'Yukidaruma Kogen' which roughly translates as Snowmans Plateau. There's certainly usually enough snow each season to have an almost endless supply of snowmen!

  Course Length Course Elevations Gradient Course width
    Base Top Vertical Max Ave Widest Narrowest Average
Soleil (Beginner) 4000m 430m 950m 530m 25° 10° 80m 30m 50m
Etre 1700m 640m 920m 280m 27° 15° 80m 50m 50m
Marionnette 1500m 600m 920m 320m 32° 18° 50m 20m 30m
La Mer 1500m 650m 920m 270m 29° 15° 60m 40m 50m
Memoir 1600m 430m 600m 170m 18° 10° 80m 50m 50m
Promendae 1700m 430m 650m 220m 22° 13° 80m 50m 50m
Etoile 2000m 430m 650m 220m 20° 10° 80m 50m 50m
Soleil (Advanced) 600m 600m 850m 250m 30° 25° 50m 20m 30m
Center 550m 430m 520m 90m 20° 12° 120m 70m 100m


Planned Operating Times

Summit: 960m
Base: 430m
Maximum gradient: 32°
Beginner slopes: 25%
Intermediate slopes: 60%
Advanced slopes: 15%
Longest course: 4000m
Total area: 217ha
Course area: 48ha

Gondola: 9:00am until 4:00pm
Number 1 Quad lift: 8:30am until 4:00pm
Number 2 Quad lift: 9:30am until 4:00pm
Number 3 Pair lift: 9:00am until 4:30pm


Resort statistics, reviews and daily-updated weather and snow forecasts for Cupid Valley can be found here.



How to get to Cupid Valley

By Car

Cupid Valley is located in Joetsu city in the south-western region of Niigata Prefecture.

Click here to see location on map and use Route Finder to find your way to Cupid Valley

60km from Muikamachi IC on the Kanetsu Expressway
33km from Kakizaki IC on the Hokuriku Expressway
33km from the Joetsu IC exit of the Hokuriku Expressway

Parking is free

By Train

From Tokyo Station to Echigo Yuzawa Station using the Joetsu Shinkansen bullet train
From Echigo Yuzawa Station to Mushigawa Ousugi Station using the Hokuhoku-sen line
From Mushigawa Ousigu Station using a free shuttle bus (about 15 minutes)

Family Pack

Cupid Valley Lift Tickets

(6-11 years)
(12-15 years)
SENIORS (55 years)
1 Day Ticket
Valid from 8:30am until 4:30pm
4,200 yen 2,500 yen 3.500 yen
5 Hour Ticket
Valid for 5 hours from purchase
3,500 yen 2,000 yen 3,000 yen
1 Lift Coupon
Valid any time during season
500 yen 500 yen 500 yen
12 Lift Coupons
Valid any time during season
4,800 yen 4,800 yen 4,800 yen
Gondola 1 ride
Valid any time during season
1,000 yen 700 yen 1,000 yen
Gondola return
Valid any time during season
1,500 yen 1,000 yen 1,500 yen
Free with 5 hour or 1 day ticket
500 yen 500 yen 500 yen
Afternoon Ticket
Valid from 12 noon
3,000 yen 1,800 yen 2,700 yen
Day Return Package
4,800 yen 3,300 yen 4,300 yen

* The Day Return Package ncludes 1 day ticket, onsen hot springs a 1000 yen food coupon, 500 yen discount on rental charges and general lessons


Cupid Valley Rental

8:00am until 5:00pm
8:00am until 1:00pm or
12:00pm until 5:00pm
Ski or snowboard set 4,000 yen 3,000 yen 2,500 yen 3,000 yen 2,000 yen 500 yen
Wear set 4,000 yen 3,000 yen 2,000 yen 3,000 yen 2,000 yen 1,500 yen
Full set 6,800 yen 5,000 yen 4,000 yen 5,500 yen 3,500 yen 2,500 yen
Skis only 2,500 yen 1,500 yen 1,500 yen 2,000 yen 1,000 yen 1,000 yen
Snowboard only 2,500 yen 1,500 yen 1,500 yen 2,000 yen 1,000 yen 1,000 yen
Ski boots 2,000 yen 1,500 yen 1,500 yen 1,500 yen 1,000 yen 1,000 yen
Snowboard boots 2,000 yen 1,500 yen 1,500 yen 1,500 yen 1,000 yen 1,000 yen
Poles 500 yen 300 yen 300 yen 300 yen 200 yen 200 yen
Snowshoes 2,000 yen
Snowscoot (2 hours) 2,000 yen

With the Free Change System you can change between skis, snowboards, carving skis and fun skis during the rental period.

Available equipment sizes:
Skis: 140-170cm (adults); 80-140cm (children)
Ski boots: 22.5-31.5cm (adults); 16-23cm (children)
Snowboards: 135-165cm (adults); 90-130cm (children)
Snowboard boots: 22.5-31.5cm (adults); 18-22cm (children)
Poles: 100-130cm (adults); 70-100cm (children)

Note that small items such as hats, goggles and gloves are not available to rent.


 Yukidaruma Onsen Spa

After a day on the slopes, what better than to have a good long soak in the naturel onsen hot springs at 'Yukidaruma Onsen'.

Located right at the base of the ski resort, there's a few different bathing facilities to choose from as well as a restaurant and shop. Entry is 600 yen for adults, 500 yen for children of elementary school age and 200 yen for infants.


Cupid Valley Ski & Snowboard Lessons

10:00am until 12:00pm OR 1:30pm until 3:30pm
10:00am until 12:00pm AND 1:30pm until 3:30pm
General Lessons (elementary school age and above) 4,000 yen 6,500 yen
Hajimete Lesson (elementary school age and above) 4,000 yen 6,500 yen
Ski Kids Complete Beginner (4-5 year olds) 5,000 yen -
Ski Kids Beginner (4-5 year olds) 7,000 yen -
Super Kids 7,000 yen -
Board Kids Beginner (4-5 year olds) 15,000 yen 25,000 yen
Group/Private Lesson (charge per instructor; reservations required) 15,000 yen 25,000 yen

Registration hours for lessons are from 9:00am until 9:45am and from 12:30pm until 1:20pm

Children taking 'Hajimete Lesson' can ride the lifts for free for the duration of the lessons.