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This has to be the worst name ever for the new Vegemite.

 

Just been watching the news and people were asked the worst possible name you can come up with.

 

I liked this one

"Salty Black S___ with cheese in it"

 

Seemore

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what .. you weren't impressed by the Vege-cream suggestion?

 

It is simple. iSnack2.0 is a fad thing, no-one actually likes it. Rather than give it a proper name and see it sit on the shelves unpurchased and sad, they gave it a very dumb name that sparked lots of discussion so it can go out with a bang.

 

Clever Kraft marketing.

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Yeah I don't like the name but it is good marketing by Kraft as it has bought it back into the news.

 

I didn't want to try the new one as I am a vegemite loyal eater BUT I have to say after weakening and trying it I actually really like it.

 

The other very clever thing is that you eat more of it so people I think will buy it more often.

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It would be cool if whenever they changed the recipe it changed to iSNACK2.1 etc.

 

iSNACK3.0 would require significent base ingredient change, such as from cream cheese to miso paste.

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Vegi-cream is too close to Vagi-cream

Not so nice on your crackers. Jatz or otherwise.

 

Any way why didn't they pick the bleedin obvious name

Cheesymite.

iSnack2.0 - what sort of drugs are these marketing people on?

 

 

 

and where can i get some?

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Originally Posted By: Mamabear
what .. you weren't impressed by the Vege-cream suggestion?

It is simple. iSnack2.0 is a fad thing, no-one actually likes it. Rather than give it a proper name and see it sit on the shelves unpurchased and sad, they gave it a very dumb name that sparked lots of discussion so it can go out with a bang.

Clever Kraft marketing.


Krafty Marketing even!!
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LOL!

 

Well the latest news is that Kraft have decided to bow to the public outrage and rename the stuff - AGAIN. They apparently picked the name in good faith, THEY thought it was a good name, and they are sad that it didnt fly...(someone is gonna get the sack over that arent they?).

 

So Kraft have issued a press release to say - sit tight - give them 48 hrs to work out HOW to conduct a vote style renaming and then the process begins again - with the new new name announced in a few months.

 

slap

Just name it Cheesymite already!

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Mamabear, you are dead on it with your theory, and that name, but it may not be just a fad.

 

Cmon, iSnack 2.0? Who would ever agree to that name?, for starters, they produced a short-run batch with "_______" "_______" (underscores/blank)as the title, then, produce another short-run called "iSnack 2.0", making the punters speculate, and even grab a few "because they think in 50 years it will be a collectable".

 

Great marketing, and it's actually quite a nice spread (compared to vegemite =)

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MB and Domo

 

Bakers Delight already have the Cheese-Mite scroll Copyright( tastes good too ) so kraft can't use it.

It will be interesting what they come up with.

I have just had some on a cracker but I would prefer normal Vege-Mite and Cream Cheese as it just seems right.

 

Altough I am a Promite fan as opposed to Vege-Mite I prefer the name Vegie Extract as opposed to Yeast Extract.

 

Seemore

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Originally Posted By: seemore
MB and Domo

Bakers Delight already have the Cheese-Mite scroll Copyright( tastes good too ) so kraft can't use it.
It will be interesting what they come up with.
I have just had some on a cracker but I would prefer normal Vege-Mite and Cream Cheese as it just seems right.

Altough I am a Promite fan as opposed to Vege-Mite I prefer the name Vegie Extract as opposed to Yeast Extract.

Seemore


Miteycheesy?
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