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Early November pre-season message



A pre-season message from SnowJapan

* This message is appearing on all our Now daily report pages *


Here we are in November and from this month some of our daily Now reporting will gradually start appearing as we eagerly wait for the snow and winter to arrive. We have so much work to get sorted before it all starts, but at the same time we are very excited at the prospect of getting out onto that lovely snow once again. Can’t wait!

Before it all begins though, we would like to make a few important points. Some of you will have heard variations of all this before (sorry!), but many probably haven’t. So please indulge us for just a few moments.

The first version of SnowJapan.com went online 20 years ago. It was created because there was little to no information out there in English and with the desire to share a passion. It was not born out of some strategic marketing plan to sell accommodation and package holidays, a ski resort, a specific region – or anything else for that matter.

Fast forward 20 years. SnowJapan.com is now a very large website. Tens of thousands of people visit the site each day in the winter season. Even so, our values and the way we try to go about doing things pretty much remain unchanged. We are still not selling you anything and we’ll very happily leave marketing and promotional style messages to other people.

Japan continues to become more popular each year. ‘Inbound’ is becoming big business and competition to attract visitors from overseas intensifies every year - more ski resorts / regions / businesses are starting to make efforts to get people to visit. While we clearly see this as interested observers and through the way our website is used, we very much like to keep out of that side of things.

Regarding our daily reporting. A huge amount of collective effort is put into our reports and from the feedback we get every year we can clearly see how valuable they are for many of you. Thank you.

We certainly do not claim that our reports are perfect. There are always things that can be improved, and we intend to do what we can to do that. Gambarimasu!

It is very important to understand that they absolutely do not exist as promotional reports. We feel a real responsibility to provide good information; information that is not tainted by any kind of marketing viewpoints.

While we will refrain from sharing specific details, pressures to change and give preferential/different treatment to certain areas exist - along with some at times rather insulting accusations.

Over the last 20 years, SnowJapan.com has played a very significant role in bringing Japan winter sports information in English to the world. And this is our promise to our readers: every year as we strive to improve, our core concept won’t be changing.


Ski resort information on SnowJapan.com is currently being updated every day and that process will continue through into December.

We hope you like the 800+ new original maps that went online last month. And there’s another site update coming soon… and of course, there’s the daily reporting to look forward to…

Here’s to an excellent season with load of snow!




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