Can you tell us a bit about
yourself and background.
I was born in Australia in 1988; my parents are both Japanese. My
father was originally a chef but then started his own business in property
development and management for Japanese investors. Unfortunately, he hates
the cold so he had moved to Queensland. I live in Australia and stay in
Nozawa for the snow season. I'm currently studying Architecture at UQ
(Brisbane) and worked with my father for the majority of the year.

What are you doing in
Nozawa?
As I'm bilingual, I'm literally chained to the
front desk of the Hikage Ski area. Most of my work is administrative
but I also do a lot of media work and promotions for both Japanese and
English. Other things include being an interpreter for the Patrol and doing
a lot of concierge type work for non-Japanese speaking tourists as the
Information Centre doesn't always have English speaking staff members.
However, the main task for me is to look after non-Japanese guests and to
manage the foreign instructors.
How long have you been
doing that?
I've been working for
the school for two years now but I usually get sent work during the off
season as well.
Can you tell us a bit
about the kind of lessons the school undertakes
The school has a number of lesson packages
available including: 3-4 year old classes, 5-9 classes, 10-12 and then adult
lessons. Unfortunately, the class lessons are only predominantly in Japanese
at the moment. Whether you'll get anyone that speaks English comes down to
luck. With English lessons, we only have private lessons. We also have
telemark, demonstration, alpine/racing camps, snowboarding park tricks etc.
There are Olympic/national coaches and team members that can also give
private lessons for the more advanced skiers.
Considering the increase
in popularity with English-speakers, how come the resort doesn't have some
English speaking instructors? Are there plans to make that happen?
While we have a number of English speaking
instructors, it's not really comparable to places like Niseko. The biggest
hurdle in getting English speaking instructors for general class lessons is
the way the school operates. The school is part of the Nozawa Onsen Ski Club
(as is many other aspects of the ski resort) and the local instructors
(people who are part of the club) consist of the main bulk of instructors
and coaches. The rest of the employees are assistants. In order to get
English a solid base of English speaking instructors, it needs to start with
the Ski Club members. We have a fair few coaches and instructors that can
speak English (due to their international exposure).
The second problem is the inconsistency of the
English speaking customer base. When provided visa sponsorship, the issue is
whether there is enough work available for instructors that cannot speak
Japanese. With the recent increase of English speakers, I think the number
of instructors that can speak English will continue to grow.

Have you noticed more
non-Japanese guests at the resorts in recent years? With exposure in
places like SnowJapan and promoting itself to the foreign market, there
seems to be a yearly increase...
Over the past three years, there have been
more and more non-Japanese guests at the resort, I think it's largely due to
word of mouth and the recent interest by the tourism companies. I do
also see a lot of people with SnowJapan print outs ;)
I tend to see Australian/English families in late
December and late January (Christmas and the end of the school holidays).
There's always a lot of guests from China, Taiwan and other South East Asian
countries during the Chinese New Year. February is usually mixed but this
year (2009) has had a lot of Australians.
We had a number of cancellations just prior to the
ski season and so it was a bit of a slow start. Overall, this year has had a
lot less Australians taking private lessons and opting to join a class
lesson (regardless of whether they could speak Japanese or not). I think the
number of guests at the resort hasn't changed much but the number of
customers to the school has. I was in town with a friend the other day and
we jokingly observed that the only people out were either foreign tourists
or the kids on a ski trip.
Is there an increasing
demand for English-speaking guests?
I think this is a tricky question; all the ski
resorts throughout Japan have noticed a sharp decline in Japanese
skiers/boarders and a steady rise in foreign tourists. I think it's going to
get to a point where the industry will rely on international tourism as much
as it relies on the domestic sector. I think it's a case of market push and
market pull. To put a rough estimate, about 8%-12% of the private lessons
are English lessons. General group lessons are a bit harder to estimate due
to the peak/off peak. The majority of coaches and instructors are from the
village so capacity for English guests is still quite limited but I think
this has started to change as people recognise this demand.
In my opinion, I think diversity is healthy and
people are keen on seeing more guests come through.
Have you experienced much
skiing overseas?
I've only done a bit in New Zealand a short trip
to Perisher.
How does Nozawa compare
with Perisher?
I think the biggest difference between Nozawa and
most ski resorts is that there's a unique quaintness to it. If you stay here
long enough, you'll start noticing that the people have their own dialect
(called Nozawa-ben) and that there are only a handful of different family
names! As with most Japanese villages, it's quite isolated and you could
live here for 20 years but not be considered a local. The resort is big but
the school operation and the village itself is small and its history is
rich. I personally prefer the small town feeling.
I'd love to see what St. Anton is like and draw
comparisons there.
